Shuai Yang

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4707-5136

Glorious Sun School of Business and Management, Donghua University Shanghai, China

Publications

• Artificial Intelligence-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments — Information Systems Research 2026
• Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy — Management Information Systems Quarterly 2026 (name-matched, not ORCID-linked)
• Virtual Fitting Room Effect: Moderating Role of Body Mass Index — Journal of Marketing Research 2023
• Try It On! Contingency Effects of Virtual Fitting Rooms — Journal of Management Information Systems 2019
• The Double-Edged Roles of Generative AI in the Creative Process: Experiments on Design Work — Information Systems Research