Shuang Ma

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2945-2401

School of International Trade and Economics, University of International Business and Economics, Beijing 100029, China

Publications

• Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority — Information Systems Research 2025
• Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector — Journal of Business Ethics 2020
• Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions — Journal of the Academy of Marketing Science 2019
• Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination — Journal of Marketing 2017