Shuyi Yu

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4276-9454

Publications

• Internalization of Advertising Services: Testing a Theory of the Firm — Marketing Science 2021
• Does Mobile Technology Integration Enhance Complaint Resolution Efficiency and Equity? An Empirical Study of How an Omnichannel Approach Affects Speed of Resolution of Government Service Requests — Information Systems Research