Shyam Gopinath

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1955-7920

Marketing Department, Kelley School of Business, Indiana University, Bloomington, Indiana 47405-1701

Publications

• History Matters: The Impact of Online Customer Reviews Across Product Generations — Management Science 2022
• The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands — Journal of the Academy of Marketing Science 2021
• Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales — Marketing Science 2018
• Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance — Marketing Science 2014
• Blogs, Advertising, and Local-Market Movie Box Office Performance — Management Science 2013
• The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets — Marketing Science 2010