Siliang Tong

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1730-1075

Nanyang Business School, Nanyang Technological University, Singapore 639798

Publications

• AI orchestrator: How recommendation algorithms shape complementor strategy and market equality — Strategic Management Journal 2026
• Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence From a Quasi-Natural Experiment — Production and Operations Management 2025
• Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System — Marketing Science 2025
• How Do Brands Change Their Advertising Spending in Response to a Rival's Product Recall? — Production and Operations Management 2025
• The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance — Strategic Management Journal 2021
• The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment — Journal of Marketing 2021
• Personalized mobile marketing strategies — Journal of the Academy of Marketing Science 2020
• Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases — Marketing Science 2019
• Priming in Search: A Large-Scale Field Experiment on the Impact of Popular Search Genres in Mobile Shopping — Information Systems Research
• Securing Personal Space in the Crowd: Physical Crowdedness and Organic Mobile Usage — Information Systems Research