Simha Mummalaneni

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3364-2088

William & Mary

Publications

• How Do Content Producers Respond to Engagement on Social Media Platforms? — Marketing Science 2026
• Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts — Marketing Science 2024
• Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales — Marketing Science 2022