Simone Wies

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6899-0408

Faculty of Economics and Business, Department of Marketing, Goethe University Frankfurt, 60323 Frankfurt am Main, Germany

Publications

• Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View — Management Science 2025
• Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement — Journal of Marketing 2023
• Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump — Journal of Marketing 2023
• Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? — Journal of Marketing 2019
• Going Public: How Stock Market Listing Changes Firm Innovation Behavior — Journal of Marketing Research 2015
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms — Marketing Science 2012