Sourav Bikash Borah

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6683-920X

Publications

• Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance — Journal of the Academy of Marketing Science 2025
• Achieving social and economic sustainability through innovations in transformative services: A case of healthcare organizations in an emerging market — Journal of the Academy of Marketing Science 2024
• How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market — Journal of the Academy of Marketing Science 2021
• Is it too complex? The curious case of supply network complexity and focal firm innovation — Journal of Operations Management 2020
• Leveraging service recovery strategies to reduce customer churn in an emerging market — Journal of the Academy of Marketing Science 2020