Sridhar Moorthy

23 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5251-9961

Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

Publications

• Advertising Platforms and Privacy — Marketing Science 2025
• Targeting Advertising Spending and Price on the Hotelling Line — Marketing Science 2023
• Advertising Strategy in the Presence of Reviews: An Empirical Analysis — Marketing Science 2019
• Advertiser Prominence Effects in Search Advertising — Management Science 2018
• Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop — Marketing Science 2018
• Measuring and Understanding Brand Value in a Dynamic Model of Brand Management — Marketing Science 2017
• Commentaries and Reply to “Can Brand Extension Signal Product Quality?” by Sridhar Moorthy — Marketing Science 2012
• Can Brand Extension Signal Product Quality? — Marketing Science 2012
• Measuring Brand Value in an Equilibrium Framework — Marketing Science 2009
• Coupons Versus Rebates — Marketing Science 2007
• Price Matching by Vertically Differentiated Retailers: Theory and Evidence — Journal of Marketing Research 2006
• A General Theory of Pass-Through in Channels with Category Management and Retail Competition — Marketing Science 2005
• Research Note—Price Discrimination After the Purchase: Rebates as State-Dependent Discounts — Management Science 2005
• Consumer Information Search Revisited: Theory and Empirical Analysis — Journal of Consumer Research 1997
• Managing a Distribution Channel Under Asymmetric Information with Performance Requirements — Management Science 1997
• Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs — Marketing Science 1995
• Theoretical Modeling in Marketing — Journal of Marketing 1993
• Market Segmentation, Cannibalization, and the Timing of Product Introductions — Management Science 1992
• Product and Price Competition in a Duopoly — Marketing Science 1988
• Strategic Decentralization in Channels — Marketing Science 1988
• Comment—Managing Channel Profits: Comment — Marketing Science 1987
• Using Game Theory to Model Competition — Journal of Marketing Research 1985
• Market Segmentation, Self-Selection, and Product Line Design — Marketing Science 1984