Stefan Markovic

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5287-5971

Department of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000, Frederiksberg, Denmark

Publications

• Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty — Journal of Business Ethics 2020
• Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits — Journal of Business Ethics 2019
• How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality — Journal of Business Ethics 2018
• Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity — Journal of Business Ethics 2017