Stefan Stremersch

33 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0000-1333-1288

Erasmus University Rotterdam

Publications

• The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry — Journal of Marketing Research 2026
• Customer insights for innovation: A framework and research agenda for marketing — Journal of the Academy of Marketing Science 2025 (name-matched, not ORCID-linked)
• Engagement in platform markets: A (video) game changer? — Journal of the Academy of Marketing Science 2025 (name-matched, not ORCID-linked)
• The value of context-specific studies for marketing — Journal of the Academy of Marketing Science 2023 (name-matched, not ORCID-linked)
• The Rise of New Technologies in Marketing: A Framework and Outlook — Journal of Marketing 2022 (name-matched, not ORCID-linked)
• The Impact of Informational and Emotional Television Ad Content on Online Search and Sales — Journal of Marketing Research 2021 (name-matched, not ORCID-linked)
• Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing — Journal of Marketing 2021 (name-matched, not ORCID-linked)
• The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? — Journal of Marketing 2020 (name-matched, not ORCID-linked)
• Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity — Journal of Marketing 2019 (name-matched, not ORCID-linked)
• Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns — Journal of Marketing 2019 (name-matched, not ORCID-linked)
• Predicting the Consequences of Marketing Policy Changes: A New Data Enrichment Method with Competitive Reactions — Journal of Marketing Research 2017 (name-matched, not ORCID-linked)
• Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry — Marketing Science 2016 (name-matched, not ORCID-linked)
• The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space — Marketing Science 2013 (name-matched, not ORCID-linked)
• Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry — Journal of Marketing 2011 (name-matched, not ORCID-linked)
• Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality — Marketing Science 2011 (name-matched, not ORCID-linked)
• Database Submission—The Evolving Social Network of Marketing Scholars — Marketing Science 2010 (name-matched, not ORCID-linked)
• The Effect of Superstar Software on Hardware Sales in System Markets — Journal of Marketing 2009 (name-matched, not ORCID-linked)
• Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes — Marketing Science 2009 (name-matched, not ORCID-linked)
• Modeling Global Spillover of New Product Takeoff — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
• Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field — Journal of Marketing 2009 (name-matched, not ORCID-linked)
• Erratum—The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? — Management Science 2008 (name-matched, not ORCID-linked)
• Indirect Network Effects in New Product Growth — Journal of Marketing 2007 (name-matched, not ORCID-linked)
• The Quest for Citations: Drivers of Article Impact — Journal of Marketing 2007 (name-matched, not ORCID-linked)
• The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? — Management Science 2007 (name-matched, not ORCID-linked)
• Customizing Complex Products: When Should the Vendor Take Control? — Journal of Marketing Research 2006 (name-matched, not ORCID-linked)
• Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity — Journal of Marketing Research 2005 (name-matched, not ORCID-linked)
• Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field? — Marketing Science 2005 (name-matched, not ORCID-linked)
• Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability — Journal of Marketing 2004 (name-matched, not ORCID-linked)
• Vertical Marketing Systems for Complex Products: A Triadic Perspective — Journal of Marketing Research 2004 (name-matched, not ORCID-linked)
• Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test — Marketing Science 2004 (name-matched, not ORCID-linked)
• The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness — Marketing Science 2003
• Buying Modular Systems in Technology-Intensive Markets — Journal of Marketing Research 2003
• Strategic Bundling of Products and Prices: A New Synthesis for Marketing — Journal of Marketing 2002 (name-matched, not ORCID-linked)