Stefan Wuyts

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3454-2698

Penn State

Publications

• Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust — Journal of Marketing Research 2024
• Governance implications of modularity in sourcing relationships — Journal of the Academy of Marketing Science 2021
• Buyer participation in outsourced new product development projects: The role of relationship multiplexity — Journal of Operations Management 2020
• Corporate Board Interlocks and New Product Introductions — Journal of Marketing 2018
• United We Stand: The Impact of Buying Groups on Retailer Productivity — Journal of Marketing 2015
• Outsourcing customer support: The role of provider customer focus — Journal of Operations Management 2015
• Benefiting From Alliance Portfolio Diversity — Journal of Management 2014
• The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection — Journal of Marketing 2005
• Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability — Journal of Marketing 2004
• Vertical Marketing Systems for Complex Products: A Triadic Perspective — Journal of Marketing Research 2004