Yiyan Stella LI

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5527-113X

The W.A. Franke College of Business, Northern Arizona University, Flagstaff, AZ, USA

Publications

• Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing — Journal of the Academy of Marketing Science 2024
• Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising — Journal of International Business Studies 2007
• What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation — Production and Operations Management