Stephan Ludwig

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5894-6294

Monash University

Publications

How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction — Production and Operations Management 2026
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing — Journal of the Academy of Marketing Science 2025
Greetings from the new JAMS editorial team — Journal of the Academy of Marketing Science 2025
Business-to-Investor Marketing: The Interplay of Costly and Costless Signals — Journal of Marketing 2025
The role of empathy in providers’ online customer complaints management — Journal of the Academy of Marketing Science 2025
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces — Journal of Marketing 2022
Uniting the Tribes: Using Text for Marketing Insight — Journal of Marketing 2020
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages — Journal of Consumer Research 2019
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities — Journal of Marketing 2019
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews — Journal of Consumer Research 2019
Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media — Journal of Consumer Research 2017
Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication — Journal of Management Information Systems 2016
Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1 — Management Information Systems Quarterly 2014 (name-matched, not ORCID-linked)
More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates — Journal of Marketing 2013