Stephen J. Anderson

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1945-1963

Publications

• Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? — Marketing Science 2025
• Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales — Marketing Science 2024
• Disruptions, Redundancy Strategies, and Performance of Small Firms: Evidence from Uganda — Management Science 2024
• Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors — Marketing Science 2024
• Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches — Journal of Marketing Research 2022
• Improving Business Practices and the Boundary of the Entrepreneur: A Randomized Experiment Comparing Training, Consulting, Insourcing, and Outsourcing — Journal of Political Economy 2022
• Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda — Journal of Marketing 2021
• Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance — Management Science 2018
• Driving Merchant Adoption of Digital Payment Solutions Through Customer Success Management — Management Science
• From Data to Decisions: Marketing Analytics, Mental Performance, and Firm Growth in an Emerging Market — Marketing Science