Stephen Tax

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3736-230X

University of Victoria

Publications

• Growing Existing Customers’ Revenue Streams through Customer Referral Programs — Journal of Marketing 2013
• Satisfaction Strength and Customer Loyalty — Journal of Marketing Research 2007
• Forgiven But Not Forgotten: Covert Uncertainty in Overt Responses and the Paradox of Defection-Despite-Trust — Journal of Consumer Psychology 2006
• Toward an integrative approach to designing service experiences — Journal of Operations Management 2004
• Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing — Journal of Marketing 1998