Steve Hoeffler
11 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0009-0004-5913-9733
Owen Graduate School of Business, Vanderbilt University, 401 21stAvenue South, Nashville, TN 37023, USA
Publications
- Of clouds and zombies: How and when analogical learning improves evaluations of really new products† — Journal of Consumer Psychology 2016 (name-matched, not ORCID-linked)
- Optimal Visualization Aids and Temporal Framing for New Products — Journal of Consumer Research 2014 (name-matched, not ORCID-linked)
- Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives† — Journal of Consumer Psychology 2013
- Preference exploration and learning: the role of intensiveness and extensiveness of experience — Journal of Consumer Psychology 2013 (name-matched, not ORCID-linked)
- Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation — Journal of Marketing Research 2011 (name-matched, not ORCID-linked)
- The Role of Imagination-Focused Visualization on New Product Evaluation — Journal of Marketing Research 2009 (name-matched, not ORCID-linked)
- Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
- Path dependent preferences: The role of early experience and biased search in preference development — Organizational Behavior and Human Decision Processes 2006 (name-matched, not ORCID-linked)
- When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy — Journal of Consumer Psychology 2005 (name-matched, not ORCID-linked)
- Measuring Preferences for Really New Products — Journal of Marketing Research 2003 (name-matched, not ORCID-linked)
- Constructing Stable Preferences: A Look Into Dimensions of Experience and Their Impact on Preference Stability — Journal of Consumer Psychology 1998 (name-matched, not ORCID-linked)