Steven P. Brown
3 catalog papers. Identity-linked publications and additional name matches are distinguished below.
OpenAlex: A5105683054
Edwin L. Cox School of Business, Southern Methodist University
Publications
- A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses — Journal of Marketing Research 1998
- Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects — Journal of Marketing Research 1993
- Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis — Journal of Consumer Research 1992