Steven Sweldens

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4145-694X

Erasmus University Rotterdam

Publications

• How Numerical Cognition Explains Ambiguity Aversion — Journal of Consumer Research 2025
• The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes — Journal of Consumer Research 2024
• Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption — Journal of Consumer Research 2018
• How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman — Journal of Consumer Research 2017
• The bias in the bias: Comparative optimism as a function of event social undesirability — Organizational Behavior and Human Decision Processes 2014
• Gender Identity Salience and Perceived Vulnerability to Breast Cancer — Journal of Marketing Research 2011
• Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes — Journal of Consumer Research 2010