Stewart Shapiro

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4895-0772

Department of Business Administration, Lerner College of Business & Economics, 236 Alfred Lerner Hall, University of Delaware, Newark, DE 19716, USA

Publications

• Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment — Journal of Consumer Psychology 2009
• Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task — Journal of Consumer Research 2002
• When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure — Journal of Consumer Research 1999
• Prospective and Retrospective Memory for Intentions: A Two-Component Approach — Journal of Consumer Psychology 1998
• The Effects of Incidental Ad Exposure on the Formation of Consideration Sets — Journal of Consumer Research 1997