Subhash C. Lonial Ph.D.

2 catalog papers. Name-matched publications do not establish a verified researcher identity.

Publications

• Investigation of giving behavior to united way using log-linear modeling and discriminant analysis: An empirical study — Journal of the Academy of Marketing Science 1984
• Retail store visitation and the cost-value hypothesis: An application of the AID algorithm — Journal of the Academy of Marketing Science 1978