Subrata K. Sen

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5010778598

Yale School of Management, 135 Prospect Street, P.O. Box 208200, New Haven, Connecticut 06520-8200

Publications

• Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor — Marketing Science 2006
• Mixing Behavior in Cross-Country Diffusion — Marketing Science 1997
• Promotional Elasticities and Category Characteristics — Journal of Marketing 1996
• Salesforce Compensation: Theory and Managerial Implications — Marketing Science 1989
• New Product Models for Test Market Data — Journal of Marketing 1983
• Segmentation Strategies for New National Brands — Journal of Marketing 1980
• Improving Prediction in Conjoint Measurement — Journal of Marketing Research 1979
• Measurement and Estimation of Conjoint Utility Functions — Journal of Consumer Research 1979
• Identifying the Deal Prone Segment — Journal of Marketing Research 1978
• Market Segments and Stochastic Brand Choice Models — Journal of Marketing Research 1976
• Purchasing Strategies across Product Categories — Journal of Consumer Research 1976
• A Bayesian Technique to Discriminate between Stochastic Models of Brand Choice — Management Science 1975
• Market Segmentation Using Models of Multidimensional Purchasing Behavior — Journal of Marketing 1974
• Mathematical Programming Models for the Determination of Attribute Weights — Management Science 1974
• An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice — Journal of Marketing Research 1973
• A Simulation Model of Capital Budgeting Under Uncertainty — Management Science 1968