Sumitra Auschaitrakul

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2382-3395

Department of Marketing, Université Laval, Pavillon Palasis-Prince, 2325, rue de la Terrasse, Quebec, QC, G1V 0A6, Canada

Publications

• Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations — Journal of the Academy of Marketing Science 2024
• Search modality effects: merely changing product search modality alters purchase intentions — Journal of the Academy of Marketing Science 2022
• Symbolic Sequence Effects on Consumers’ Judgments of Truth for Brand Claims — Journal of Consumer Psychology 2020