Sundar Bharadwaj

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7548-6493

University of Georgia

Publications

• Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions — Journal of Marketing 2026
• Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction — Journal of Marketing 2022 (name-matched, not ORCID-linked)
• Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance — Journal of the Academy of Marketing Science 2015 (name-matched, not ORCID-linked)
• Prerelease Buzz Evolution Patterns and New Product Performance — Marketing Science 2014 (name-matched, not ORCID-linked)
• Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great — Journal of Marketing Research 2013 (name-matched, not ORCID-linked)
• Complementary Drivers of New Product Development Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality — Production and Operations Management 2012 (name-matched, not ORCID-linked)
• Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity — Journal of Marketing 2011 (name-matched, not ORCID-linked)
• The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes — Information Systems Research 2007 (name-matched, not ORCID-linked)
• Marketing, market growth, and endogenous growth theory: An inquiry into the causes of market growth — Journal of the Academy of Marketing Science 2005 (name-matched, not ORCID-linked)
• Digitization of selling activity and sales force performance: An empirical investigation — Journal of the Academy of Marketing Science 2005 (name-matched, not ORCID-linked)