Sung H. Ham

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9744-5828

Publications

• More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption — Journal of Marketing 2026
• Conflict of Interest in Third-Party Reviews: An Experimental Study — Management Science 2021
• Strategic Implications of Confirmation Bias-Inducing Advertising† — Production and Operations Management 2020
• Relationship Organization and Price Delegation: An Experimental Study — Management Science 2014
• Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study — Management Science 2011
• Designing Sales Contests: Does the Prize Structure Matter? — Journal of Marketing Research 2009