Sunyee Yoon

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9832-5150

Publications

• The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands — Journal of Consumer Research 2026
• Guilt of the Meat-Eating Consumer: When Animal Anthropomorphism Leads to Healthy Meat Dish Choices — Journal of Consumer Psychology 2021
• Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking — Journal of Consumer Research 2018
• The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers — Journal of Consumer Research 2016
• Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending — Journal of Marketing Research 2016