Susan Fournier

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3125-8878

Publications

• Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships — Journal of Consumer Research 2021
• How Brands Acquire Cultural Meaning — Journal of Consumer Psychology 2019
• Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand — Journal of Marketing Research 2019
• Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns — Journal of the Academy of Marketing Science 2016
• Relating badly to brands — Journal of Consumer Psychology 2013
• Brands as relationship partners: Warmth, competence, and in-between — Journal of Consumer Psychology 2012
• Brands matter: An empirical demonstration of the creation of shareholder value through branding — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• When Good Brands Do Bad — Journal of Consumer Research 2004
• Rediscovering Satisfaction — Journal of Marketing 1999
• Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies — Journal of Consumer Research 1998
• Consumers and Their Brands: Developing Relationship Theory in Consumer Research — Journal of Consumer Research 1998