Susan Broniarczyk

19 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4258-6428

McCombs School of Business at the University of Texas, Austin, Texas, USA

Publications

• Mapping collective consciousness to consumer research: In-person to virtual social presence — Journal of Consumer Psychology 2024
• I share, therefore I know? Sharing online content - even without reading it - inflates subjective knowledge — Journal of Consumer Psychology 2023 (name-matched, not ORCID-linked)
• Ask and You Shall (Not) Receive: Close Friends Prioritize Relational Signaling over Recipient Preferences in Their Gift Choices — Journal of Marketing Research 2016 (name-matched, not ORCID-linked)
• From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit — Journal of Consumer Research 2015 (name-matched, not ORCID-linked)
• Decision Difficulty in the Age of Consumer Empowerment — Journal of Consumer Psychology 2014 (name-matched, not ORCID-linked)
• Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty† — Journal of Consumer Psychology 2013 (name-matched, not ORCID-linked)
• Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic — Journal of Marketing Research 2012 (name-matched, not ORCID-linked)
• It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness — Journal of Consumer Research 2011 (name-matched, not ORCID-linked)
• Counteractive Construal in Consumer Goal Pursuit — Journal of Consumer Research 2010 (name-matched, not ORCID-linked)
• The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice — Journal of Business Ethics 2004 (name-matched, not ORCID-linked)
• The Reciprocal Effects of Brand Equity and Trivial Attributes — Journal of Marketing Research 2003 (name-matched, not ORCID-linked)
• Recommendation or Evaluation? Task Sensitivity in Information Source Selection — Journal of Consumer Research 2001 (name-matched, not ORCID-linked)
• Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus — Journal of Consumer Research 1998 (name-matched, not ORCID-linked)
• Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction — Journal of Marketing Research 1998 (name-matched, not ORCID-linked)
• Theory versus Data in Prediction and Correlation Tasks — Organizational Behavior and Human Decision Processes 1994 (name-matched, not ORCID-linked)
• The Role of Consumers' Intuitions in Inference Making — Journal of Consumer Research 1994 (name-matched, not ORCID-linked)
• The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data — Journal of Consumer Research 1994 (name-matched, not ORCID-linked)
• The Importance of the Brand in Brand Extension — Journal of Marketing Research 1994 (name-matched, not ORCID-linked)