Suzanne Shu

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6187-3177

Cornell University

Publications

• When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions — Journal of Marketing Research 2026
• Discussing money with the one you love: How financial stress influences couples' financial communication — Journal of Consumer Psychology 2025
• The Role of Heritage Connection in Consumer Valuation — Journal of Marketing Research 2024
• What Motivates Social Security Claiming Age Intentions? Testing Behaviorally Informed Interventions Alongside Individual Differences — Journal of Marketing Research 2023
• Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods — Journal of Marketing 2021
• Evolution of Consumption: A Psychological Ownership Framework — Journal of Marketing 2021
• Nudging persistence after failure through emergency reserves — Organizational Behavior and Human Decision Processes 2021
• The Effect of Perceived Similarity on Sequential Risk Taking — Journal of Marketing Research 2018
• The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals that Have Slack with a Cost — Journal of Marketing Research 2017
• Consumer Preferences for Annuity Attributes: Beyond Net Present Value — Journal of Marketing Research 2016
• When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings — Journal of Marketing 2014
• Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect — Journal of Consumer Psychology 2011
• Procrastination of Enjoyable Experiences — Journal of Marketing Research 2010
• When and how aesthetics influences financial decisions — Journal of Consumer Psychology 2010
• The Effect of Mere Touch on Perceived Ownership — Journal of Consumer Research 2009
• The rule of three: How the third event signals the emergence of a streak — Organizational Behavior and Human Decision Processes 2007