Szu-chi Huang

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0279-5199

Associate Professor of Marketing and R. Michael Shanahan Faculty Scholar at the Stanford University Graduate School of Business , 655 Knight Way, Stanford, CA 94305-7298, USA

Publications

• Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy — Journal of Marketing Research 2024
• Working hard for money decreases risk tolerance — Journal of Consumer Psychology 2024
• The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making — Journal of Consumer Research 2023
• Robots or humans for disaster response? Impact on consumer prosociality and possible explanations — Journal of Consumer Psychology 2023
• Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions — Journal of Marketing 2021
• Subjective Age and the Greater Good — Journal of Consumer Psychology 2021
• Planning for Multiple Shopping Goals in the Marketplace — Journal of Consumer Psychology 2019
• Social Information Avoidance: When, why, and how it is Costly in Goal Pursuit — Journal of Marketing Research 2018
• Step by step: Sub-goals as a source of motivation — Organizational Behavior and Human Decision Processes 2017
• From Close to Distant: The Dynamics of Interpersonal Relationships in Shared Goal Pursuit — Journal of Consumer Research 2015
• The Unexpected Positive Impact of Fixed Structures on Goal Completion — Journal of Consumer Research 2013
• Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation — Journal of Consumer Research 2011
• Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit — Journal of Marketing Research 2011
• How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation — Journal of Consumer Research 2010
• Counteractive Construal in Consumer Goal Pursuit — Journal of Consumer Research 2010
• A Mega-Replication of the Effect of Cash Versus Card Payment on Pain of Paying: Magnitude, Behavioral Outcomes, and Moderators — Journal of Consumer Research