Taegyu Hur

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8137-2580

Department of Marketing, Ivy College of Business, Iowa State University, Ames, Iowa 50011

Publications

• A Direct Utility Model for Access Costs and Economies of Scope — Management Science 2024
• A Choice Model of Utility Maximization and Regret Minimization — Journal of Marketing Research 2022