Tamara Masters

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1502-6145

University of Utah

Publications

• Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment — Journal of Marketing Research 2024
• The Influence of Hero and Villain Labels on the Perception of Vice and Virtue Products — Journal of Consumer Psychology 2019
• The Influence of Bite Size on Quantity of Food Consumed: A Field Study — Journal of Consumer Research 2012