Tanya Chartrand

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0001-4644-8279

Marketing Department, Fuqua School of Business, Duke University, Durham, North Carolina, USA

Publications

• Money can buy me love: Gifts are a more effective form of acute social support than conversations — Journal of Consumer Psychology 2025
• When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses — Psychological Science 2024 (name-matched, not ORCID-linked)
• Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction — Journal of Consumer Psychology 2022
• Erratum — Journal of Consumer Research 2018
• Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction — Journal of Consumer Research 2018
• “Paper or Plastic?”: How We Pay Influences Post-Transaction Connection — Journal of Consumer Research 2016
• The Extravert Advantage — Psychological Science 2015 (name-matched, not ORCID-linked)
• When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology — Journal of Consumer Research 2015
• Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings — Journal of Consumer Research 2014
• You Give Me the Chills — Psychological Science 2012 (name-matched, not ORCID-linked)
• Nonconscious Consumer Psychology — Journal of Consumer Psychology 2011
• The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice — Journal of Consumer Research 2009
• Nonconscious Goals and Consumer Choice — Journal of Consumer Research 2008
• Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences — Journal of Consumer Research 2008
• Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” — Journal of Consumer Research 2008
• I Am Too Just Like You — Psychological Science 2008
• The Role of Conscious Awareness in Consumer Behavior — Journal of Consumer Psychology 2005
• Using Nonconscious Behavioral Mimicry to Create Affiliation and Rapport — Psychological Science 2003 (name-matched, not ORCID-linked)