Taotao Ye

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8795-5840

Costello College of Business, George Mason University, Fairfax, Virginia 22030

Publications

• Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage — Marketing Science 2025