Ted Matherly

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8628-1004

Department of Marketing, D’Amore-McKim School of Business, Northeastern University Boston, MA, U.S.A.

Publications

• For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement — Journal of Marketing 2024
• No News is Bad News: The Internet, Corruption, and the Decline of the Fourth Estate — Management Information Systems Quarterly 2024
• Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution — Journal of Marketing Research 2013