Theodore J. Noseworthy
24 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0009-0006-1928-4578
Schulich School of Business, York University, Toronto, Ontario, Canada
Publications
- Getting political: The value-protective effects of expressed outgroup outrage on self-brand connection — Journal of Consumer Psychology 2024
- Extraction of visual information to predict crowdfunding success — Production and Operations Management 2023
- Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement — Journal of Consumer Psychology 2022
- Tangibility bias in investment risk judgments — Organizational Behavior and Human Decision Processes 2022
- Your Fries are Less Fattening than Mine: How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates — Journal of Consumer Psychology 2021
- Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas — Journal of Consumer Psychology 2020
- Supersize My Chances: Promotional Lotteries Impact Product Size Choices — Journal of Consumer Psychology 2019
- How Readability Shapes Social Media Engagement — Journal of Consumer Psychology 2019
- When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products — Journal of Consumer Research 2018
- Why Consumers Don't see the Benefits of Genetically Modified Foods, and what Marketers can do about It — Journal of Marketing 2018
- How inferred contagion biases dispositional judgments of others† — Journal of Consumer Psychology 2017
- Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels — Journal of Business Ethics 2017
- Asymmetric consequences of radical innovations on category representations of competing brands — Journal of Consumer Psychology 2016
- Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation — Journal of Consumer Research 2016
- Does dirty money influence product valuations?† — Journal of Consumer Psychology 2015
- The Role of Arousal in Congruity-Based Product Evaluation — Journal of Consumer Research 2014
- Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design — Journal of Marketing 2014
- Money Isn’t Everything, but It Helps If It Doesn’t Look Used: How the Physical Appearance of Money Influences Spending — Journal of Consumer Research 2013
- If You Can’t See the Forest for the Trees, You Might Just Cut Down the Forest: The Perils of Forced Choice on “Seemingly” Unethical Decision-Making — Journal of Business Ethics 2013
- How context shapes category inferences and attribute preference for new ambiguous products† — Journal of Consumer Psychology 2012
- The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products — Journal of Consumer Research 2011
- Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization — Journal of Consumer Psychology 2011
- Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning — Journal of Marketing Research 2011
- The role of network centrality in the flow of consumer influence — Journal of Consumer Psychology 2010