Thomas Allard

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9507-0121

Singapore Management University

Publications

• Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions — Journal of Consumer Research 2026
• The charity capacity curse — Journal of Consumer Psychology 2026
• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness — Journal of Marketing Research 2025
• Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions — Journal of Consumer Psychology 2022
• Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth — Journal of Marketing 2020
• When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options — Journal of Marketing Research 2019
• Comparative Price and the Design of Effective Product Communications — Journal of Marketing 2017
• Cross-Domain Effects of Guilt on Desire for Self-Improvement Products — Journal of Consumer Research 2015