Thomas E. Barry

10 catalog papers. Name-matched publications do not establish a verified researcher identity.

Southern Methodist University, Dallas, USA

Publications

• A cross-country construct validation of cognitive age — Journal of the Academy of Marketing Science 2006
• Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context — Journal of the Academy of Marketing Science 2005
• An Assessment of the Trait Validity of Cognitive Age Measures — Journal of Consumer Psychology 1994
• The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes — Journal of Consumer Psychology 1993
• The Evaluative Consequences of Experiencing Unexpected Favorable Events — Journal of Marketing Research 1990
• Marketing Abstracts — Journal of Marketing 1983
• Marketing Abstracts — Journal of Marketing 1980
• Book Review: Consumer Behavior: Concepts and Strategies — Journal of Marketing Research 1978
• Book Review: Essentials of Media Planning: A Marketing Viewpoint — Journal of Marketing 1977
• Book Review: Promotional Strategy — Journal of Marketing 1976