Thomas F. Schreiner

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7069-0981

Publications

• Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance — Journal of the Academy of Marketing Science 2025
• Leveraging Brand Equity for Effective Visual Product Design — Journal of Marketing Research 2020