Tom Steenburgh

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5603-9540

University of Virginia Darden School of Business

Publications

• Managing Laggards: The Importance of a Deep Sales Bench — Journal of Marketing Research 2019
• Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged — Management Science 2018
• Real Earnings Management in Sales — Journal of Accounting Research 2016 (name-matched, not ORCID-linked)
• The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments — Marketing Science 2015 (name-matched, not ORCID-linked)
• Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time — Journal of Marketing 2012 (name-matched, not ORCID-linked)
• An Investigation of Earnings Management Through Marketing Actions — Management Science 2011 (name-matched, not ORCID-linked)
• The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models — Marketing Science 2008 (name-matched, not ORCID-linked)
• Measuring Consumer and Competitive Impact with Elasticity Decompositions — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
• Massively Categorical Variables: Revealing the Information in Zip Codes — Marketing Science 2003 (name-matched, not ORCID-linked)