Thomas Otter

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5006-9642

Publications

• Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights — Journal of Marketing Research 2025
• Omitted Budget Constraint Bias and Implications for Competitive Pricing — Journal of Marketing Research 2023
• Measuring Evidence for Mediation in the Presence of Measurement Error — Journal of Marketing Research 2023
• Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data — Marketing Science 2022
• Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data — Journal of Marketing Research 2022
• Estimating Network Effects in Two-Sided Markets — Journal of Management Information Systems 2020
• Exact MCMC for Choices from Menus—Measuring Substitution and Complementarity Among Menu Items — Marketing Science 2020
• A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations — Journal of Marketing Research 2018
• The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis — Marketing Science 2013
• Successive Sample Selection and Its Relevance for Management Decisions — Marketing Science 2013
• Testing Models of Strategic Behavior Characterized by Conditional Likelihoods — Marketing Science 2011
• An Integrated Model of Discrete Choice and Response Time — Journal of Marketing Research 2008
• Investigating Endogeneity Bias in Marketing — Marketing Science 2007
• Contemporary Bayesian Econometrics and Statistics — Journal of the American Statistical Association 2006