Thomas Novak

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0007-9329-5993

University of Applied Sciences Upper Austria

Publications

• Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects — Journal of the Academy of Marketing Science 2019 (name-matched, not ORCID-linked)
• The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts — Journal of Marketing Research 2010 (name-matched, not ORCID-linked)
• The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• An Optimal Contact Model for Maximizing Online Panel Response Rates — Management Science 2009 (name-matched, not ORCID-linked)
• The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
• Modeling the Clickstream: Implications for Web-Based Advertising Efforts — Marketing Science 2003 (name-matched, not ORCID-linked)
• Measuring the Customer Experience in Online Environments: A Structural Modeling Approach — Marketing Science 2000 (name-matched, not ORCID-linked)
• Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations — Journal of Marketing 1996 (name-matched, not ORCID-linked)
• MANOVAMAP: Graphical Representation of MANOVA in Marketing Research — Journal of Marketing Research 1995 (name-matched, not ORCID-linked)
• Log-Linear Trees: Models of Market Structure in Brand Switching Data — Journal of Marketing Research 1993
• Value-System Segmentation: Exploring the Meaning of LOV — Journal of Consumer Research 1992 (name-matched, not ORCID-linked)
• Richness Curves for Evaluating Market Segmentation — Journal of Marketing Research 1992
• On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS) — Journal of Consumer Research 1990
• Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data — Marketing Science 1987 (name-matched, not ORCID-linked)