Thomas Gruca

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5699-2350

Publications

• Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas — Journal of Marketing 2024
• The Effects of Competition on Referral Alliances of Professional Service Firms — Organization Science 2010
• Cost Stickiness and Core Competency: A Note* — Contemporary Accounting Research 2008
• Reducing Adverse Selection through Customer Relationship Management — Journal of Marketing 2005
• Customer Satisfaction, Cash Flow, and Shareholder Value — Journal of Marketing 2005
• Sibling brands, multiple objectives, and response to entry: The case of the marion retail coffee market — Journal of the Academy of Marketing Science 2002
• Corporate Giving Behavior and Decision-Maker Social Consciousness — Journal of Business Ethics 1999
• Response to the Comments on “Industrial Pricing: Theory and Managerial Practice” — Marketing Science 1999
• Industrial Pricing: Theory and Managerial Practice — Marketing Science 1999
• Entrepreneurial strategy making and firm performance: tests of contingency and configurational models — Strategic Management Journal 1997 (name-matched, not ORCID-linked)
• The Effect of Service Capability on Operating Costs: An Empirical Study of Ontario Hospitals* — Contemporary Accounting Research 1996
• A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences — Journal of Marketing 1995
• Regulatory change, constraints on adaptation and organizational failure: An empirical analysis of acute care hospitals — Strategic Management Journal 1994
• An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model — Marketing Science 1992
• Equilibrium Characteristics of Multinomial Logit Market Share Models — Journal of Marketing Research 1991