Thorsten Hennig-Thurau

17 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1883-8971

Publications

• There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research — Journal of the Academy of Marketing Science 2025
• Making new enemies: How suppliers’ digital disintermediation strategy shifts consumers’ use of incumbent offerings — Journal of the Academy of Marketing Science 2024
• Social interactions in the metaverse: Framework, initial evidence, and research roadmap — Journal of the Academy of Marketing Science 2023
• The Role of the Partner Brand's Social Media Power in Brand Alliances — Journal of Marketing 2018
• Pre-release consumer buzz — Journal of the Academy of Marketing Science 2018
• Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies — Journal of the Academy of Marketing Science 2015
• Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses — Journal of Marketing 2015
• The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model — Journal of the Academy of Marketing Science 2014
• Can Automated Group Recommender Systems Help Consumers Make Better Choices? — Journal of Marketing 2012
• Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy — Academy of Management Journal 2009
• Toward a theory of repeat purchase drivers for consumer services — Journal of the Academy of Marketing Science 2009
• Does Customer Demotion Jeopardize Loyalty? — Journal of Marketing 2009
• Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures — Journal of Marketing 2009
• Consumer File Sharing of Motion Pictures — Journal of Marketing 2007
• The Last Picture Show? Timing and Order of Movie Distribution Channels — Journal of Marketing 2007
• The differing roles of success drivers across sequential channels: An application to the motion picture industry — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships — Journal of Marketing 2006