Tillmann Wagner

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0586-6829

Rawls College of Business, Texas Tech University

Publications

• Does Customer Demotion Jeopardize Loyalty? — Journal of Marketing 2009
• Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions — Journal of Marketing 2009