Timo Mandler

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7585-8891

TBS Business School, Department of Marketing & International Business, 20 Boulevard Lascrosses, 31068, Toulouse, France

Publications

• Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance — Journal of the Academy of Marketing Science 2025
• Brand credibility and marketplace globalization: The role of perceived brand globalness and localness — Journal of International Business Studies 2021