Tirthankar Roy

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4183-2781

College of Business, Iowa State University

Publications

• The effect of deal exclusivity on consumer response to targeted price promotions: A social identification perspective — Journal of Consumer Psychology 2010
• Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response — Journal of Marketing 2010