Tom Meyvis

19 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2380-7416

Leonard N. Stern School of Business, New York University, New York, New York 10012

Publications

• Speaking in Private: Privacy Expectations Depend on Communication Modality — Management Science 2026
• Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption — Journal of Consumer Research 2024
• Information Disclosure in the Era of Voice Technology — Journal of Marketing 2023
• Increasing the Power of Your Study by Increasing the Effect Size — Journal of Consumer Research 2018
• Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences — Journal of Consumer Research 2015
• Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications — Journal of Marketing Research 2015
• Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events — Journal of Consumer Research 2014
• Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing — Marketing Science 2014
• The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality — Journal of Marketing Research 2012
• Being of two minds: Switching mindsets exhausts self-regulatory resources — Organizational Behavior and Human Decision Processes 2011
• You’re Having Fun When Time Flies — Psychological Science 2010 (name-matched, not ORCID-linked)
• Enhancing the Television-Viewing Experience through Commercial Interruptions — Journal of Consumer Research 2009
• Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences — Journal of Marketing Research 2008
• Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present — Journal of Consumer Research 2007
• When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions — Journal of Consumer Research 2004
• Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information — Journal of Consumer Research 2002
• Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making — Organizational Behavior and Human Decision Processes 2001
• Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment — Journal of Consumer Research 2001
• Avoiding Future Regret in Purchase-Timing Decisions — Journal of Consumer Research 2001