Tonya Bradford

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1177-2850

Paul Merage School of Business, University of California, Irvine, CA, USA

Publications

• How marketers and consumers synchronize temporal modes to cocreate ritual vitality — Journal of the Academy of Marketing Science 2024
• Race in Consumer Research: Past, Present, and Future — Journal of Consumer Research 2024
• Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities — Journal of the Academy of Marketing Science 2024
• We can fix this! Donor activism for nonprofit supply generation — Journal of the Academy of Marketing Science 2021
• Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice — Journal of Marketing 2020
• Beyond Fungible: Transforming Money into Moral and Social Resources — Journal of Marketing 2015
• Domesticating Public Space through Ritual: Tailgating as Vestaval — Journal of Consumer Research 2015
• Intergenerationally Gifted Asset Dispositions — Journal of Consumer Research 2009