Tracey S. Danaher

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7248-0889

Publications

• Social Profit Orientation: Lessons from Organizations Committed to Building a Better World — Journal of Marketing 2025
• Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment — Journal of Marketing Research 2020
• Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons — Journal of Marketing Research 2015